Today, I want to share some tools on LinkedIn that many people I speak with aren’t aware of. We’ll delve into the advanced search function, cultivating a differentiating, on-brand background, utilizing the featured content section, how to leverage the connections of your connections, and break down the when and how of private mode.

Today, we’re talking about the basics of networking. This is especially for those of you who a) avoid networking like a root canal, b) describe your networking skills as “terrible;” and c) those of you who think networking is not necessary to land your dream job or advance your career. Here’s a quote I used on a previous podcast: “The opposite of networking is NOT working.”

You have connections on LinkedIn – LinkedIn calls these 1st-level connections. The people you are already connected with. Each of your connections has connections – LinkedIn calls these 2nd-level connections. Why would you want to do this? Because it significantly expands your network. And, because these people are connected to someone you may know, you can reach out to your mutual connection and ask them to introduce you. So, today, I’ll be explaining this technique so you can leverage your connections’ connections.

Today I am giving you 5 action steps for LinkedIn. If you are happily employed right now, you can still get valuable takeaways from these clinics.

Let me start by saying that LinkedIn is your single best job search resource. Today, I want to drill down on 12 specific ways to network using LinkedIn.