Don’t Let your LinkedIn Connections Die! Do This Instead

Don’t Let your LinkedIn Connections Die! Do This Instead

Greetings, LinkedIn lovers! Okay, maybe you don’t love LinkedIn, but maybe my blogs are helping you to like it a bit more.

So far in this thread, we’ve talked about who to connect with on LinkedIn and ways to network utilizing LinkedIn. Today’s blog is my top 10 suggestions for cultivating relationships once you’ve connected with someone.

Here’s the message: LinkedIn shouldn’t be the place your connections go to die. Many of us collect connections like those little spoons from places we’ve visited. Then we mount the spoons on the wall and never look at them again.

LinkedIn…The Workhorse of your Networking Efforts

Or, to use the analogy I started with at the beginning of this thread, LinkedIn should not be that gigantic roaster pan you use once or twice a year, then put up on the shelf the rest of the time. Rather, LinkedIn should be the workhorse of your networking “kitchen;” more like your favorite knife or fry pan.

Which Networking Strategy is Best?

Before I lay out my top 10 suggestions for cultivating relationships once you’ve connected with someone, let me set the stage a bit. Which of these suggestions you choose (or combination of options) for a particular connection depends on four primary factors:

  • What, if any, is your existing relationship with this individual?
  • What is your ultimate goal for this connection? Do you want this person to become a customer, strategic partner, employer, employee, or a friend?
  • What is your level of commitment to cultivating a relationship with this individual? Is this person a key contact for you…someone you want to spend a significant amount of time on?
  • Where does this individual live – are you in close geographic proximity?

Here are my top 10 suggestions for cultivating relationships once you’ve connected with someone:

  1. Start a conversation via messaging.
  2. Suggest a phone call.
  3. Suggest a face-to-face meeting.
  4. Introduce them to someone they would benefit from knowing.
  5. Suggest a group on LinkedIn they would benefit from joining.
  6. Suggest a group outside of LinkedIn they would benefit from joining.
  7. Send them an article or resource that would benefit them.
  8. Offer them a free sample of the service or product you sell.
  9. Ask them a question in their area of expertise…just don’t appear as though you are asking for something for free.
  10. Share your area of expertise with them; a tool you’ve recently found helpful, an idea you’ve implemented in your business.

I hope I’ve given you some fresh ideas to build your networking using LinkedIn. Go forth and make those connections that will advance your career, your business, and your life!

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