LinkedIn Job Search: Joining Groups and Following Companies

LinkedIn Job Search: Joining Groups and Following Companies

Joining Groups and Following Companies In LinkedIn to Help Your Job Search

In previous blogs, I’ve talked about how employers are utilizing LinkedIn in their recruitment efforts, how to have a robust profile, and the importance of endorsements and recommendations. As I wrap up this stream of thought, I’d like to talk about joining and participating in groups, as well as following companies you’re interested in working for.

Join AND participate in groups.

Many of you have joined groups; after all, it looks good on your profile, right? Here’s why you should be actively participating with those groups: Branding. It’s that simple: you want to be branded as an expert in your field and one of the best ways to do that is to contribute to the body of knowledge in your field. Whether you are posing questions, providing links to resources, or commenting on other people’s posts, you are presenting yourself as an expert in your field.

I set all of my group activity to a weekly digest so that I only receive one e-mail per group each week. I have a folder in my inbox to put these digests in, and I set aside time each week to read and participate in the discussions. I recently purchased a tablet so I can access these digests when I’m waiting at the doctor’s office or riding in the car.

If you haven’t joined any groups yet, there are thousands of groups of widely varying activity level, size, and focus. Find at least 10 that speak to your career field and join them. Make sure they are on brand: I love dogs, but joining a dog lovers’ group on LinkedIn would not benefit my brand as a premier provider of career services.

Follow companies you’re interested in working for.

Employers are telling me that they are visiting candidates’ profiles specifically to see if they are following that employer. This speaks to your interest in the company and is a great way to be “in the know” about companies you’re targeting in your job search.

ECC Services

ECC Podcasts

Don't miss a moment of Lesa Edwards' Exclusive Career Coaching podcasts. This weekly podcast covers all things career management including job search strategies, interviewing tips, networking tools, maximizing LinkedIn, salary negotiations, and managing your mindset around your career.