Joining Groups in LinkedIn For Job Search

Joining Groups in LinkedIn For Job Search

In previous blogs, I’ve talked about how employers are utilizing LinkedIn in their recruitment efforts, how to have a robust profile, and the importance of endorsements and recommendations. As I wrap up this stream of thought, I wanted to talk about joining in and participating in groups, and following companies you’re interested in working for.

Joining AND participating in groups. Many of you have joined groups; after all, it looks good on your profile, right? But you’re not actively participating in those groups. Here’s why you should: Branding. It’s that simple: you want to be branded as an expert in your field, and one of the best ways to do that is to contribute to the body of knowledge about your area of expertise. Whether you are posing questions, providing links to resources, or asking other professionals questions, you are presenting yourself as an expert in your field.

I set all of my group activity to a weekly digest, so that I only receive one e-mail per group each week. I have a folder in my in-box to put these digests in, and I set aside time each week to read and participate in the discussions. I recently purchased a tablet so I can access these digests when I’m waiting at the doctor’s office or riding in the car.

If you haven’t joined any groups yet, there are thousands of groups of widely varying activity level, size, and focus. Find at least 10 that speak to your career field and join them. Make sure they are on-brand: I love dogs, but joining a dog lovers’ group on LinkedIn would not benefit my brand as a premier provider of career services.

Following the companies you’re interested in working for. I am hearing from employers that they are visiting candidates’ profiles specifically to see whether or not they are following that employer. This speaks to your interest in the company and is a great way to be “in the know” about companies you’re targeting in your job search.

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